I built Sonexial because I got tired of pretending Amazon was a marketing platform.
It's a checkout counter. Your discovery has to happen somewhere else.
I'm Brian Plescher, a published author, a strategist, and the person who reads every intake form Sonexial receives.
I've published Woundwise and The Directed Author on Amazon KDP. I've rewritten covers, retooled keywords, chased BSR rankings, and watched the algorithm eat launch after launch. I know what it feels like to open your KDP dashboard and see the same flat line you saw last Sunday.
That's not a story I tell to earn sympathy. It's the reason Sonexial exists. If a working author with the right tools, a good manuscript, and a strategy background still can't make Amazon work as a discovery engine, the problem is the platform.
The strategy side
M.S. in Management, Strategy, and Leadership — Michigan State University
Executive Education Certificate in Accelerated Management — Yale School of Management
Why Sonexial exists
For fifteen years, the self-publishing playbook was Amazon-first: upload, optimize, advertise, repeat. That worked when there were 200,000 KDP titles. There are now over two million. The math has broken.
At the same time, readers are increasingly discovering books through Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini — and those systems cite websites, not KDP pages.
Sonexial exists to help authors adapt to that reality with built assets: websites, kits, and infrastructure that keep working while you write the next book.